Spectrum Crunch Will Change the Way We Use Our Phones

With news that smart phones will soon start to slow due to reduced bandwidth, I can’t help but hear my mother’s voice in my head tell me, “Everything in moderation,” or “All good things must come to an end,” or any other fitting cliche that is meant to remind you that “too much of a good thing can be a bad thing.”

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New Google Navigation & Layout Changes

Google is testing a new navigation layout for their home page. This change looks like it will effect a few things most notably the position of your Google Profile, or Google+, widget. Although I prefer the widget to not stand out so intrusively for the average user, this would appear as a good way to promote Google+ and begin to increase engagement of users.

Another notable change, and more what I wanted, Read more »

To Tweet or not to Tweet:

I often get asked by clients if Twitter should be a part of their online marketing plan.

Answer: Well that all depends.

Twitter with over 300 million users has grown into a major online player, not only in the Social Media world but in the marketing field as well. It’s not just for athletes and celebrities. In varying capacities most large corporations are now utilizing twitter to reach their audience. Many even track what users are “tweeting” about them. Some large companies are even offering help desk support when someone posts a tweet concerning one of their specific products. Even locally it can be a great way to follow your company’s public image online.

But what does that all mean for your small business? Read more »

Less is More: the Pitfalls of Information Overload

Everyone has something to say, something to sell, something to share. In an increasingly mobile and web-oriented world, the competition to get your message out there can be fierce. You want to make sure your audience knows everything about how great your product/event/fill-in-the-blank is, but this is what can lead you into one of the most common pitfalls: information overload.  It’s not just bad for marketing, it’s bad for design. Read more »

2012 – The Year Online Marketing Goes on the Defensive

We online marketers were a small, dedicated group of people that took to the internet to promote brands and companies. It was a kinder, gentler time. But we all knew what was next. What always happens next. Our small community of honest branders and online marketing founders got bulldozed with large corporations, shady practices, and scheming “online experts” who took over and left companies all over the Nation confused, disorientated, and a little less confident in the online marketing process. It was almost as if we found ourselves in the Land of the Lorax where our Truffala trees of good, honest online marketing tactics got taken out one by one. Now, it’s a branding and marketing nightmare out there.

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First Look at Google Check-In

Google Check-InsGoogle is one of the latest to the social “Check-In” platforms. Google has just rolled out Google Check-in, which integrates Google+ with Google Places and Maps and expands upon Google Offers. At this time Google Check-Ins can be done through Google Maps for Mobile (currently only available to Android Devices), and through the Google+ App. Read more »

Balancing Design, Usability and Conversion

We’ve all seen those websites; the ones where we just have to tell the person next to us, “Hey, look at this!” Unfortunately, we’ve also seen the ones where we have to show our neighbor the virtual disaster we just found simply out of disbelief. Or maybe we’ve had to ask for help because we can’t find what we’re looking for. Okay, maybe not all of us, but as a web designer, that’s the world I live and work in. In this world is the constant balancing act between design and usability, and it all started with the wheel. Read more »

Importance of Local Directories

Local business directories are a big factor in your company’s internet presence and online reputation. Local directories comprise of everything from Yelp!, Angie’s List and Judy’s Book to City Square, MojoPages and 100s of other location-based directories. Today, I want to talk about three reasons that you should submit your business to local business directories. Read more »

QR Codes – What does it all mean?

Quick Response Code, better known by its abbreviation “QR code”, is a two-dimensional barcode system gaining popularity with companies all over the world.  You may have noticed an image like the one below in your favorite magazine or newspaper. The QR code below is on a billboard in London promoting the release of a new DVD. Read more »

Your First Look into Google+

As if managing a Facebook, Twitter, FourSquare, and Linkedin isn’t enough, there is a new social network in town that is getting a lot of talk, Google+. Google+ is the giant search engine, Google’s form of a social networking platform, which is surprisingly similar to Facebook, its largest rivalry.  The number one question being asked, is will it be picked up like Facebook was and will business’s utilize their form of brand pages? Read more »