Less is More: the Pitfalls of Information Overload

Everyone has something to say, something to sell, something to share. In an increasingly mobile and web-oriented world, the competition to get your message out there can be fierce. You want to make sure your audience knows everything about how great your product/event/fill-in-the-blank is, but this is what can lead you into one of the most common pitfalls: information overload.  It’s not just bad for marketing, it’s bad for design. Read more »

2012 – The Year Online Marketing Goes on the Defensive

We online marketers were a small, dedicated group of people that took to the internet to promote brands and companies. It was a kinder, gentler time. But we all knew what was next. What always happens next. Our small community of honest branders and online marketing founders got bulldozed with large corporations, shady practices, and scheming “online experts” who took over and left companies all over the Nation confused, disorientated, and a little less confident in the online marketing process. It was almost as if we found ourselves in the Land of the Lorax where our Truffala trees of good, honest online marketing tactics got taken out one by one. Now, it’s a branding and marketing nightmare out there.

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First Look at Google Check-In

Google Check-InsGoogle is one of the latest to the social “Check-In” platforms. Google has just rolled out Google Check-in, which integrates Google+ with Google Places and Maps and expands upon Google Offers. At this time Google Check-Ins can be done through Google Maps for Mobile (currently only available to Android Devices), and through the Google+ App. Read more »

Balancing Design, Usability and Conversion

We’ve all seen those websites; the ones where we just have to tell the person next to us, “Hey, look at this!” Unfortunately, we’ve also seen the ones where we have to show our neighbor the virtual disaster we just found simply out of disbelief. Or maybe we’ve had to ask for help because we can’t find what we’re looking for. Okay, maybe not all of us, but as a web designer, that’s the world I live and work in. In this world is the constant balancing act between design and usability, and it all started with the wheel. Read more »

Importance of Local Directories

Local business directories are a big factor in your company’s internet presence and online reputation. Local directories comprise of everything from Yelp!, Angie’s List and Judy’s Book to City Square, MojoPages and 100s of other location-based directories. Today, I want to talk about three reasons that you should submit your business to local business directories. Read more »