2012 – The Year Online Marketing Goes on the Defensive

We online marketers were a small, dedicated group of people that took to the internet to promote brands and companies. It was a kinder, gentler time. But we all knew what was next. What always happens next. Our small community of honest branders and online marketing founders got bulldozed with large corporations, shady practices, and scheming “online experts” who took over and left companies all over the Nation confused, disorientated, and a little less confident in the online marketing process. It was almost as if we found ourselves in the Land of the Lorax where our Truffala trees of good, honest online marketing tactics got taken out one by one. Now, it’s a branding and marketing nightmare out there.

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