New Google Navigation & Layout Changes

Google is testing a new navigation layout for their home page. This change looks like it will effect a few things most notably the position of your Google Profile, or Google+, widget. Although I prefer the widget to not stand out so intrusively for the average user, this would appear as a good way to promote Google+ and begin to increase engagement of users.

Another notable change, and more what I wanted, Read more »

To Tweet or not to Tweet:

I often get asked by clients if Twitter should be a part of their online marketing plan.

Answer: Well that all depends.

Twitter with over 300 million users has grown into a major online player, not only in the Social Media world but in the marketing field as well. It’s not just for athletes and celebrities. In varying capacities most large corporations are now utilizing twitter to reach their audience. Many even track what users are “tweeting” about them. Some large companies are even offering help desk support when someone posts a tweet concerning one of their specific products. Even locally it can be a great way to follow your company’s public image online.

But what does that all mean for your small business? Read more »

2012 – The Year Online Marketing Goes on the Defensive

We online marketers were a small, dedicated group of people that took to the internet to promote brands and companies. It was a kinder, gentler time. But we all knew what was next. What always happens next. Our small community of honest branders and online marketing founders got bulldozed with large corporations, shady practices, and scheming “online experts” who took over and left companies all over the Nation confused, disorientated, and a little less confident in the online marketing process. It was almost as if we found ourselves in the Land of the Lorax where our Truffala trees of good, honest online marketing tactics got taken out one by one. Now, it’s a branding and marketing nightmare out there.

Read more »

First Look at Google Check-In

Google Check-InsGoogle is one of the latest to the social “Check-In” platforms. Google has just rolled out Google Check-in, which integrates Google+ with Google Places and Maps and expands upon Google Offers. At this time Google Check-Ins can be done through Google Maps for Mobile (currently only available to Android Devices), and through the Google+ App. Read more »

Your First Look into Google+

As if managing a Facebook, Twitter, FourSquare, and Linkedin isn’t enough, there is a new social network in town that is getting a lot of talk, Google+. Google+ is the giant search engine, Google’s form of a social networking platform, which is surprisingly similar to Facebook, its largest rivalry.  The number one question being asked, is will it be picked up like Facebook was and will business’s utilize their form of brand pages? Read more »