Less is More: the Pitfalls of Information Overload

Everyone has something to say, something to sell, something to share. In an increasingly mobile and web-oriented world, the competition to get your message out there can be fierce. You want to make sure your audience knows everything about how great your product/event/fill-in-the-blank is, but this is what can lead you into one of the most common pitfalls: information overload.  It’s not just bad for marketing, it’s bad for design. Read more »

Balancing Design, Usability and Conversion

We’ve all seen those websites; the ones where we just have to tell the person next to us, “Hey, look at this!” Unfortunately, we’ve also seen the ones where we have to show our neighbor the virtual disaster we just found simply out of disbelief. Or maybe we’ve had to ask for help because we can’t find what we’re looking for. Okay, maybe not all of us, but as a web designer, that’s the world I live and work in. In this world is the constant balancing act between design and usability, and it all started with the wheel. Read more »