With news that smart phones will soon start to slow due to reduced bandwidth, I can’t help but hear my mother’s voice in my head tell me, “Everything in moderation,” or “All good things must come to an end,” or any other fitting cliche that is meant to remind you that “too much of a good thing can be a bad thing.”
What does this mean to someone like me who spends more time on my phone browsing the internet then I do on my computer? Or to the marketing agency who is pushing phone apps for every client because it’s the latest and greatest form of advertising? Do we drop our cell phones and run back to the computer or can we learn to live in moderation?
The nation is out of bandwidth and we’re all scratching our heads wondering how this could even happen. Think about it, movies and television shows stream from our phones now. We browse the internet, use our navigation apps, and live with our phones by our side. It’s our go to and thanks to phone integrations like Siri, we don’t even need to attempt to remember items on our own – just a quick phone search and the information is right there.
Ladies and gentlemen, we’re experiencing a spectrum crunch. The supply of invisible frequencies through which cellular carriers enables us to transmit information is finite and we’re not going to break down the barriers that confine our cell phone usage but rather it will push back in the form of dropped calls, slow downloads, and higher phone rates.
“We only have a very limited amount of wireless spectrum that can be used and there are a whole bunch of different parties that want to use it,” Carnegie Mellon Professor Michael Smith told KDKA Money Editor Jon Delano.
In other words, there are just too many people using their phones and downloading too much information. It’s not the phone calls or texts, but rather pictures, Facebook, Twitter and video that’s destroying the bandwidth availability.
So we can’t increase bandwidth and we can’t stop people from using their cell phones, so what’s left is raising cell phone rates a month.
“Staying current with technology is essential to being efficient and effective in every day business. Being the quickest to market is also an enormous benefit to excelling in our line of business. Reaching the customer through every channel of communication, in the fastest manner possible allows us to remain ahead of the competition. With a decrease in bandwidth, we could experience large gaps in consistency through advertising, marketing, and overall revenue flow. It is a 2-part issue; 1.) With a decrease in bandwidth, we lose out on speed to market as well as overall revenue 2.) Our prices increase for every day technology service and our revenue takes a hit as well. This is an issue that could affect a number of variables in daily operation,” says Adam Maida, owner and operator of several successful businesses across the Nation.
The answer isn’t black and white and only time will tell. Whether it calls for moderation or price increases, something will change soon.